High quality/price ratio and consumer satisfaction are the main goals in our business strategy – thanks to experience of more than seven years in developing backpacks in terms of making models, features, designs and artwork.
PULSE products are made from high quality materials designed in Pulse Design studio.High level quality control in production is one of the most important issues in our business strategy. We started in 2009 by developing backpacks and small range of school items.
BRAND PULSE was founded in 2009. and it is rather young brand for bags and stationery. This brand was made at the beginning of financial crisis, but not as to offer cheaper and lower quality products, but opposite, with offer of high quality products with reasonable prices. Founder Mr. Velimir Dobrilović was annoyed by “big brands” present on the market with their strategy of decreasing quality, narrower assortment and increasing prices as a consequence of lower purchasing power of the market, so his idea was to offer high quality bags with 2 year guarantee, by reasonable prices (much lower than “big brands” with similar quality). Philosophy of selling and buying high quality products and using them for a longer time, instead of buying cheaper and lower quality products which have defaults and brake easily, is more and more accepted by consumers. So, immediately after first year presence in Balkan countries, customers have accepted PULSE products and year after year market is expanding. Today, PULSE is present in 26 countries around Europe, Asia and Africa.